‘WHY CHOOSE?’ ASK ISLANDERS AS THEY ISSUE ANTIGUA AND BARBUDA INVITATION TO TRAVELLERS IN NEW TOURISM CAMPAIGN
JUNE, 8 2023, ST. JOHN’S, ANTIGUA – The Antigua and Barbuda Tourism Authority is launching a new television and digital campaign to promote the stunning and unique twin-island destination of Antigua and Barbuda to visitors.
The hero TV spot features iconic and famous landmarks and attractions across both islands, including the award-winning Valley Church Beach, Shirley Heights, Devil’s Bridge, Barbuda’s famous Pink Sand Beach, Barbuda Belle and Barbudan institution ‘Uncle Roddy’s’, Sheer Rocks restaurant, Stingray City and the Hells Gate Steel Orchestra. The real stars of the campaign however are the Antiguan and Barbudan nationals who appear in front of the camera, with leads being Antiguan Junior Weathered, and Barbudan Shakira James.
The campaign playfully pitches these Antiguans and Barbudans up against one another to showcase the best things about their respective island – highlighting the breadth and depth of the authentic travel experiences available across Antigua and Barbuda.
Commenting on the campaign, The Honourable Charles Fernandez, Antigua and Barbuda’s Minister of Tourism says, “Our people, are our tourism ambassadors, and this is easily recognised through the passion and enthusiasm displayed by the Antiguans and Barbudan within this campaign as they proudly speak about experiences that travellers can have when they visit our country”.
“The unifying message behind the campaign is “Why choose when you can have the best of both islands. Visitors to Antigua are reminded that our sister-island Barbuda is only minutes away, and that both offer visitors two unique experiences in one vacation”, said the tourism minister.
The carefree television commercial shows Antiguans enthusiastically try to top Barbudans, and vice versa. In one scene we hear the Antiguan lead enthusiastically declare “We got Nelson’s Dockyard. We got English Harbour… And we got the party. There’s more people here than on your whole island!”
His Barbudan counterpart responds with “Exactly man! You come to Barbuda, and you’ve got whole beaches all to yourself. And not just beaches. Pink. Sand. Beaches!”