Antigua and Barbuda recently hosted a remarkable Influencer Conference in collaboration with Traverse, a specialist in influencer marketing. The event welcomed thirty-six esteemed content creators from the United Kingdom, United States, Canada, and the Caribbean.
The purpose of the conference was to showcase the breathtaking twin-island nation of Antigua and Barbuda to potential visitors and generate a social buzz around its unique attractions. The term “influencer” encompassed various professionals, including bloggers, YouTubers, Instagrammers, and skilled photographers, all of whom boasted substantial engagement and interaction within their respective markets.
The Influencer Conference offered a diverse range of activities to the content creators, including interactive workshops, captivating events, and the opportunity to explore the islands. Throughout the week, the influencers participated in inspiring talks and engaging workshops aimed at enhancing their writing skills, refining their filming and photography techniques, and more. They were also eager to immerse themselves in the destination’s offerings, which encompassed a myriad of exciting experiences such as swimming with stingrays, snorkeling, cycling, ziplining, hiking, off-road buggy tours, invigorating yoga and soca workouts, rum-making sessions, local food and art tours, boat cruises, and visits to the picturesque islands of Barbuda and offshore locations.
Furthermore, the content creators had the pleasure of indulging in the exquisite dining experiences offered during Antigua and Barbuda Restaurant Week, which was in full swing during their visit.
The Influencer Conference was made possible through the support of esteemed hotel partners, including Carlisle Bay, Blue Waters Resort & Spa, The Inn at English Harbour, Tamarind Hills, South Point, Catamaran Hotel, Hodges Bay Resort & Spa, Ocean Inn, St James’s Club, and The Royalton.
Antigua and Barbuda Tourism Authority has dedicated significant efforts to position the nation as the ultimate destination for vacations and holidays. The country’s remarkable offerings provide visitors with exceptional and unforgettable travel experiences. These offerings extend beyond the Influencer Conference and include a variety of events such as Antigua and Barbuda Carnival, Antigua Restaurant Week, Antigua Art Week, and many more. Visitors have the opportunity to embark on a culinary journey around the world, exploring different cuisines on different days. The amazing menus for these experiences are thoughtfully curated by second-year students specializing in Culinary Arts.