Google Analytics requires a Privacy Policy
7. Privacy.
You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google. You will have and abide by an appropriate Privacy Policy and will comply with all applicable laws and regulations relating to the collection of information from Visitors. You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect traffic data, and You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service.
You may participate in an integrated version of Google Analytics and any DoubleClick product or service or any other Google display ads product or service (“Google Analytics for Display Advertisers”). If You use Google Analytics for Display Advertisers, You will comply with the Google Analytics for Display Advertisers Policy (available at http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409 ) and, as set forth in the policy, disclose in Your Privacy Policy (i) Your use of Google Analytics for Display Advertisers and its features You use, and (ii) how Visitors can opt-out from Google Analytics for Display Advertisers. Your access to and use of any DoubleClick or Google display ads data is subject to the applicable terms between You and Google.
Link to Google Analytics terms.
- If you need help to generate one, here’s a more detailed post called Privacy Policy for Google Analytics
Google AdWords requires a Privacy Policy
The remarketing or similar audiences feature in AdWords allows you to reach people who previously visited your website, and match the right people with the right message. While remarketing can be a great way to attract past visitors back to your site, you should inform these people that you gather information for remarketing or similar audiences on your website.
When you use the remarketing or similar audiences feature in your website, you’re required to have the following information in your website’s privacy policy:
- An appropriate description of how you’re using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
- A message about how third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to your website.
- Information about how your visitors can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
- Alternatively, you can point your visitors to opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.
