Regional rum producers promoting responsible drinking

The West Indies Rum & Spirits Producers’ Association (WIRSPA) has ended a meeting here discussing how to promote responsible drinking and to reduce the harmful use of alcohol.

The meeting was held this week amidst a concern that the harmful use of alcohol has been recognised as a contributing factor to non-communicable diseases (NCDs).

A statement issued at the end of the meeting on Friday noted that as a result, the industry had set up at task force in 2018 to see how best it could support the efforts of the regulatory agencies and health sector to encourage responsible drinking as part of a balanced lifestyle.

As a result of the discussions here, the regional rum producers “have announced a major initiative to introduce new labels in domestic and regional markets that contain visual guides against drinking and driving, underage consumption and drinking during pregnancy, all areas of concern both for producers and for the health sector”.

Managing Director for Mount Gay Distilleries, Raphael Grisoni, said the new initiative will also provide responsible drinking messages and calorie per serving information to assist consumers in making the right choices about how they drink.

He said in addition, the rum producers have agreed on the adoption of a new code of practice for the advertising and marketing of their products.

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