Minister of Tourism Senator Lisa Cummins says there are extensive plans to reposition Barbados as a strong competitive force in the global tourism market.
In her maiden address to the Barbados Hotel and Tourism Association (BHTA) during its third quarterly meeting held virtually yesterday, the new minister declared “it won’t be business as usual”, while announcing the planned establishment of a Value Chain Council in a few weeks to “reimagine” the sector.
Cummins said it would be constituted from among the hotel sector, the productive sectors such as the Small Business Association, as well as the “drivers of capital and labour”. Initiatives coming out of this body should be rolled out by January 2021.
She informed the BHTA membership of several actions being taken for the future direction of the industry. Among them are a redesigning of the private/public sector partnership (PPP) plan for the Barbados Tourism Marketing Inc., and advancing work on PPP arrangements for the premier attraction, Harrison’s Cave, as well as Grantley Adams International Airport (GAIA).