April shaping up to be a good month for tourism

Minister of Tourism Edmund Bartlett says that April is shaping up to be another good month for visitor arrivals.

“We are expecting this to be a huge month. April is trending at eight per cent (over the same period last year),” he said, noting that the numbers for Easter and Carnival are yet to be tabulated.

He said that the out-turn for April is expected to boost stopover arrivals to 900,000 for the first four months of the year.

Bartlett said the country welcomed a total of 1.3 million stopover and cruise-ship passengers between January and March, with earnings of over US$1 billion.

“People are going to destinations in various parts of the island, utilising Airbnb facilities and homestay; areas that we never knew that tourists would go,” he noted.

“The Average Daily Rate (ADR) for hotels on the island is at the highest it has ever been,” he added.

Bartlett said that with the current growth trend, Jamaica could achieve close to five million visitors for 2019 and US$4 billion in earnings, and with a three per cent retention rate, this will put US$1.5 billion in the pockets of Jamaicans.