Antigua and Barbuda Tourism officials led by Tourism Minister the Hon H. Charles Fernandez and the Minister of State in the Ministry of Tourism and Investment Senator Mary-Clare Hurst participated with a group of Caribbean destinations who combined their efforts to market the region in a joint “Caribbean Village”. This proven strategy was once again successful in effectively allowing the country to efficiently participate in Seatrade Europe.
The Caribbean Village booth with its vibrant colours and flair won 1st place for Seatrade Europe’s 2019 marketing initiative of the year.
The other members of the team comprising CEO of the Antigua and Barbuda Tourism Authority, Colin C. James and Cherrie Osborne the country’s director of Tourism for UK and Europe conducted a packed schedule of meetings with European Cruise Executives. High level meeting were held with Itinerary Planners and Port Operations Directors from 11 companies, which included the larger German cruise lines such as TUI and Aida Cruises, as well as smaller lines such as Croisi Europe which will be calling on the destination for the first time this winter season with a new 120 passenger vessel, and Mystic Cruises a new 200 passenger vessel will begin calls to Antigua in 2020.
The destination has set its sights on making greater inroads into the European cruise business as it strategically diversifies to increase its market-share from the growing European market. Antigua and Barbuda which remains a competitive destination in the various itineraries of the Worlds #1 cruising region was high on the agenda of the largest gathering of Cruise Tourism Officials in Europe.