The Antigua and Barbuda Tourism Authority (ABTA) has ramped up regional trade and consumer marketing for the destination’s new summer campaign #WhatCoolLooksLike by taking promotional activities to Trinidad and Guyana this May.
Leading the Antigua and Barbuda Tourism Authority’s regional promotions was Regional Marketing Consultant, Charmaine Spencer and Marketing Officer Raynel Carroll, who were joined by Head of Operations at the Antigua Hotels & Tourists Association, Anthea Watkins as well as, the management team of the recently opened Royalton Antigua Hotel by Blue Diamond Resorts, Juan Pilier (Corporate Sales & Contracting Manager) and Jorge Espejo (Director of Sales Eastern Caribbean).
Consumers and travel agents in Trinidad were introduced to the destination’s summer campaign #WhatCoolLooksLike, a promotion that offers travelers to Antigua and Barbuda amazing discount offers at some of the destination’s top accommodations, excursions, restaurants and attractions. This activity took place at the Travel Meets Trinidad tradeshow from May 17-19, where over 100 hundred travel agents, as well as, Trinidad media and consumers were in attendance.
The team promoted the daily direct LIAT flight from Trinidad to Antigua, new product offerings and the destination’s future plans.
Antigua and Barbuda also raised awareness of the summer campaign in Guyana where another initiative of the #WhatCoolLooksLike campaign, was launched by the Antigua and Barbuda Tourism Authority, in collaboration with LIAT during a media conference.
Using the discount promo code #WCL19 on LIAT, potential visitors from Trinidad and Tobago and Guyana, as well as Barbados, St. Lucia, and Martinique will receive savings of up to 20% off on travel into Antigua during the summer period. The offer should be booked by June 15 for travel until August 8.
ABTA’s Regional Marketing Consultant, Charmaine Spencer noted, “Trinidad and Guyana are two target destinations showing potential for growth for Antigua and Barbuda and the LIAT direct daily service from these countries provides the needed boost to improve connectivity into Antigua. “This coupled with discount offers on travel to the destination from Trinidad, Guyana and other select destinations should generate additional visitors.”
LIAT has expressed keen interest in the Guyana market with, Egbert Riley, Sales & Marketing Manager of LIAT indicating that, “With a projected economic growth rate of 5% and a large population, with a growing middle class, Guyana has the largest potential as a source market for regional travel. It is therefore a ‘no-brainer’ that LIAT would target Guyana with Antigua as part of our continued co-op marketing”.